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REVIEW ARTICLE
Year : 2018  |  Volume : 10  |  Issue : 5  |  Page : 216-219

Dental service marketing


1 Division of Periodontics, Department of Preventive Dentistry, College of Dentistry, Riyadh Elm University, Riyadh, Kingdom of Saudi Arabia
2 Division of Orthodontics, Department of Preventive Dentistry, College of Dentistry, Riyadh Elm University, Riyadh, Kingdom of Saudi Arabia

Correspondence Address:
Dr. Osamah Mohammed Al Mugeiren
Department of Preventive Dentistry, College of Dentistry, Riyadh Elm University, Riyadh 11681
Kingdom of Saudi Arabia
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Source of Support: None, Conflict of Interest: None


DOI: 10.4103/jioh.jioh_194_18

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The purpose of this paper was to review the dental service marketing and the use of social media marketing within the field of dentistry. The literature was searched using appropriate keywords related to dental service marketing and social media. The concept of dental service marketing reviewed under 8Ps (product elements, place and time, price and other expenses, promotion and education, physical environment, people, process, and productivity and quality) and the role of social media in marketing were briefly reviewed and reported. To become a successful practitioner, dental professionals need to understand the theory and practice of marketing strategies. The eight “Ps” of the service marketing can be effectively utilized for successful marketing of the dental services. Social media has a lot of potential for marketing dental services in a cost-effective manner to influence the modern dental practice.


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